Digital Finance and Australian Purchasing Group Visit the headquarters of SUOFEIYA and ARROW Group

2025-04-25

On April 20, 2025, DTF successfully organized an Australian high-end purchasing group to visit the headquarters of SUOFEIYA Group and ARROW Group. The Australian purchasing group is composed of a number of industry leaders and government representatives,  including: Mr. Jason Li, MP of NSW Government, Mr. Carson Gao, CEO of CBANSW, Mr. Hao Liu, President of CBANSW, and a number of core members from CBANSW and ABPA.


Part01: Visit SUOFEIYA Group 

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Accompanied by Mr. Wang Kaige, Chairperson of Digital Trade Finance, the first stop of the Australian purchasing group came to the headquarters of Sofia Home Furnishing Group, visited the group headquarters and Sofia 4.0 intelligent manufacturing factory, and in-depth inspection of the home intelligent manufacturing system. The group business staff explained the product innovation design concept, precision manufacturing process and industry-leading technological innovation achievements to the purchasing group in detail, showing Sofia's core competitive advantages in the field of intelligent manufacturing and its benchmark practice in the industry.


Part02: Visit ARROW Group 

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The second stop of the Australian purchasing group visited the headquarters and production base of ARROW Group. ARROW Group executives gave a comprehensive introduction to ARROW's bathroom products, including smart toilet series, overall bathroom cabinet combination, aging series products, innovative shower faucet series and other core categories, fully demonstrating Wrigley's innovative achievements in the field of smart bathroom. During the visit to the production base, the purchasing group focused on the intelligent manufacturing workshop. Its self-developed ceramic intelligent manufacturing system realized real-time monitoring of production data and product life cycle traceability.


Part03: Symposium on Chinese Companies Going Global

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In this visit, all parties talked about the high-quality road to go global of Chinese enterprises, in-depth analysis of the current international economic and trade environment, and discussed how Chinese enterprises can seize opportunities, respond to challenges, and achieve steady going global. Empowering innovation in cross-border digital trade, financial technology and other fields, as well as the bridge role of construction industry associations in standard docking and resource integration, jointly build a service support system for Chinese enterprises to go global and help Chinese enterprises to go steady and far in the international market.

Part04: Co-draw a new blueprint for cooperation

The inspection visit ended successfully. The Australian procurement team gave high praise to the intelligent manufacturing level and innovative R & D capabilities of China's home furnishing industry. Through on-site visits to SUOFEIYA and ARROW, the procurement team deeply understood the complete industrial chain advantages of China's home furnishing industry from Product Research & Development to intelligent manufacturing.

chairperson Wang Kaige said in this inspection and exchange that as an important bridge for China-Australia business inspection, DTF will continue to give full play to the advantages of cross-border industrial service platforms and focus on deepening the whole industry chain connection between the two countries in the field of home building materials. We look forward to promoting the coordinated development of China-Australia industries through resource complementation and model innovation, and jointly exploring a broader market space. As an important opportunity, this inspection will lead to the landing of more practical cooperation projects and inject new digital momentum into the high-quality development of China-Australia economic and trade cooperation.



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