Building · Global - China Building Materials Going Overseas Conference was successfully held, and Digital Trade Finance brought white papers and strategic cooperation to help building materials companies sail internationally

2026-03-30

At the beginning of the

conference, Li Kang, chairperson of the Prefabricated Building Branch of Guangdong Building Materials Industry Association, and Wang Kaige, chairperson of Shimaorong (Shenzhen) Technology Co., Ltd. took the stage to deliver speeches. Starting from the development trend of the industry, President Li Kang expounded the responsibilities and measures of the association to help enterprises go overseas. Chairperson Wang Kaige shared the practice and vision of Shimaorong as a pioneer of the digital platform for cross-border trade in building materials, empowering building materials enterprises to go overseas with innovative technologies. He said that digitalization is reshaping the underlying logic of building materials going overseas. Shimaorong will continue to connect global resources with platform capabilities to help Chinese enterprises enter the international market more efficiently and steadily.


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seven experts multi-dimensional interpretation, the white paper released to focus on the Australian market

in the heavy keynote speech, seven experts from policy research, academic frontier, Financial Institution Group and enterprise front-line, from the multi-dimensional, deep level to bring special sharing, to provide comprehensive guidance for building materials to go overseas. Li Jiajian, deputy general manager of Fangyuan Logo Certification Group Guangdong Co., Ltd., interpreted the "China Building Materials Overseas Policy Opportunities and Compliance Path" to clarify the policy direction and compliance bottom line; Zhang Kai, deputy chief engineer of the joint stock company of Guangdong Academy of Building Sciences Group and chief engineer of the Institute of Innovation Technology, analyzed the "Global Building Materials Market Trend and Technological Innovation Direction" and pointed out that technological innovation is the core driving force for the international competition of building materials enterprises; Ding Lun, director of the International Business Department of Shenzhen Branch of Zheshang Bank, brought the "Cross-border Financial Solutions for Overseas Enterprises" to provide practical ideas for enterprises to open up the capital chain and avoid exchange rate risks. Zhang Guoqing, director of the Shenzhen Office of Zhucheng Group, Liu Yong, director of South China District of Hanerm Construction Technology Co., Ltd., Zhang Chaowen, founder of JWD Jianwei Design, and Zhang Xiang, vice president of Digital Trade Finance Technology Co., Ltd., shared practical experience from the perspectives of corporate practice, regional market, design innovation, and digital empowerment. The successful practice of Zhucheng Group's overseas business provides a model for the industry to learn from; the thinking and suggestions of Hanlm Construction Technology on the new challenges of the Saudi market bring valuable insights for enterprises to layout overseas regional markets; Zhang Chaowen dismantles the innovation and competitiveness of Chinese building materials going overseas from the perspective of design, highlighting the important value of the "soft power" of design innovation; Zhang Xiang explains in depth how the digital platform empowers the cross-border trade of building materials, emphasizing that digitalization is the core strategic choice of building materials going overseas.

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milestone moment of this conference is the official release of the white paper "Feasibility Analysis and Localization Path Research of Chinese Prefabricated Buildings Entering the Australian Market", which was jointly compiled by the Institute of Data Trade and Finance and the Guangdong Building Materials Industry Association for several months. The white paper systematically sorted out the opportunities and challenges of China's prefabricated construction to explore the Australian market, and put forward localization paths and practical operation guidelines, providing an important strategic reference for building materials companies to layout in the Australian market.

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Wang Kaige, chairperson of SIMO (Shenzhen) Technology Co., Ltd., and Li Kangyu, president of the Prefabricated Construction Branch of Guangdong Building Materials Industry Association, opened the white paper. Wang Kaige said that the Australian market has strong demand for Chinese prefabricated construction products, but localization capabilities and compliance paths are the key to success or failure. SIMO hopes that through this white paper, it will guide Chinese enterprises to go beyond the simple "product export" model and achieve "localization value co-creation" with the Australian market by building localization certification, strategic cooperation and digital service capabilities.

Intensive landing of strategic cooperation, building a collaborative new ecology going overseas

At the conference site, Shenzhen Futian District Enterprise Going Overseas One-stop Service Platform and Shimaorong (Shenzhen) Technology Co., Ltd. completed the cooperation contract, and Guangdong Building Materials Industry Association Prefabricated Building Branch and Shimaorong (Shenzhen) Technology Co., Ltd. also successfully signed the contract and held a strategic cooperation award ceremony. The conclusion of a series of cooperation marks that Shimaorong has taken substantive steps in integrating government, association and platform resources and building a building materials going overseas service ecology.

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roundtable forum to stir up thoughts, Chairperson Wang Kaige responded to media attention

In the roundtable forum with the theme of "New Ecology of Building Materials Going Overseas: Challenges, Opportunities and Collaboration", Zhou Xuejie, Deputy General Manager of the International Business Department of Zheshang Bank Shenzhen Branch, Ye Zhichang, President of the Building Materials Division of Shimaorong (Shenzhen) Technology Co., Ltd., Li Jiajian, Deputy General Manager of Fangyuan Logo Certification Group Guangdong Co., Ltd., Zhang Kai, Deputy Chief Engineer of Joint Stock Company of Guangdong Academy of Building Sciences Group, Liu Yong, Director of South China of Hanlm Construction Technology Co., Ltd., and other guests had an in-depth dialogue.

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in an interview with the media after the meeting, Wang Kaige, Chairperson of Shimaorong (Shenzhen) Technology Co., Ltd., He said: "The positioning of Shuimaorong is not only a trade platform, but also a'digital infrastructure 'for China Building Materials to go overseas. We will continue to deepen regional market research, compliance certification, financial docking and digital transactions to help more enterprises go from'going out' to'going in '."

to build the first platform for building materials to go overseas, Shuimaorong continues to deepen industrial services

This conference comprehensively covers policy, market, technology, finance, practice, digitalization, international cooperation and other core dimensions of building materials to go overseas. As one of the organizers, Shuimaorong (Shenzhen) Technology Co., Ltd. said that in the future, it will continue to give full play to the advantages of digital platforms, integrate industry resources, deepen multi-party cooperation, and continue to escort Chinese building materials enterprises to go overseas, helping more enterprises to sail globally and achieve stability


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