crack the housing crisis and infrastructure wave of double opportunities, China building materials overseas Australia Middle East Forum this Sunday, Shenzhen kicks off
supply chain advantages directly hit the pain points of Australia's construction upgrade, green empower the Middle East 100 billion infrastructure
When Australia is deep in the housing shortage, low construction efficiency and high cost of building materials, the Middle East is setting off a trillion-dollar infrastructure wave, how can Chinese building materials companies seize the global market opportunity with "supply chain resilience" and "technological innovation"? This Sunday (June 15), the "Building Materials Boundless · Trade Connect Future" forum sponsored by Digitrade Fintech Technology Co., Ltd. was held at the Renaissance Shenzhen Bay Hotel, providing Chinese companies with a practical path to break the rigid demand market in Australia and dig gold in the Middle East infrastructure dividend. Nearly 100 industry experts and building materials business leaders participated.
1. New Potential Energy Going Overseas: Surging Demand, Breaking the Bureau at the Right Time
Rigid Demand in Australia Exploded
According to the Australian Housing Industry Association (HIA) data, the housing gap in Australia exceeds 300,000 sets, and the government urgently promotes the renovation of old buildings and new construction plans. However, the cost of local building materials has risen by 23% year-on-year, and the low construction efficiency has led to a project delay rate of 37%. China's cost-effective, modular building materials and fast delivery capabilities have become the key options to solve Australia's housing crisis.
The Middle East Infrastructure Rush
Saudi Arabia's "Vision 2030", Qatar's National Development Plan, and the UAE's "Future City" projects have spawned a strong demand for high-end building materials and green technologies. Infrastructure investment in the Middle East will exceed 1.50 trillion US dollars in the next ten years (MEED data from the Middle East Economic Think Tank China's photovoltaic building materials, green concrete, intelligent curtain wall and other products have become the first choice for EPC projects due to mature technology and stable production capacity.
China's building materials internal roll intensifies
In recent years, the domestic building materials industry has faced unprecedented development pressure. On the one hand, the deep adjustment of the real estate market has caused the demand for building materials to shrink significantly. Data show that the national real estate development investment in 2024 decreased by 8.4% year-on-year, which directly led to the decline in sales of building materials products such as building ceramics, glass, and cement. Taking building ceramics as an example, the national ceramic tile production in 2024 decreased by 12.3% year-on-year, and the industry capacity utilization rate fell below 70%. Many enterprises fell into the dilemma of inventory backlog. On the other hand, market competition has become increasingly fierce, and the homogenization has seriously led to frequent price In order to compete for limited market share, enterprises continue to compress profit margins, and the average profit margin of the industry will drop from 8.7% in 2020 to 5.2% in 2024. At the same time, the combination of multiple factors such as stricter environmental protection policies, fluctuations in raw material prices, and rising labor costs has further exacerbated the operating pressure of enterprises. In this context, the domestic building materials industry urgently needs to find a new growth engine.
companies have a strong willingness to go overseas
According to statistics, the global building materials market is more than 5 trillion US dollars, while the share of Chinese building materials companies in the international market is less than 10%, which has great potential. Especially under the impetus of the "Belt and Road Initiative", the demand for infrastructure building in countries along the route is strong, providing a broad market stage for Chinese building materials products. According to a survey by the China Building Materials Federation, 72% of large-scale building materials companies list Australia and the Middle East as key overseas markets in the next three years, but "insufficient localization adaptation capacity" (68%), "out-of-control supply chain costs" (55%) and "lack of financial risk control" (49%) constitute the main obstacles.
Second, the forum directly hits the pain point: providing rigid demand market solutions
This forum focuses on the core bottlenecks and game-breaking tools for Chinese companies to participate in the Australian and Middle Eastern markets:
Carson GAO, founder of the CBANSW, delivered a speech on the theme of "Three major problems and solutions for building materials to go overseas in Australia". In his speech, Carson GAO introduced the current huge opportunities for Chinese building materials companies to go overseas in Australia, and in-depth discussed the three major challenges facing Chinese building materials companies in the Australian market: meeting Australian standards (referred to as "Australian standards"), establishing sales channels, and realizing localized supply, installation and after-sales services. He shared how the association helps Chinese building materials companies overcome these challenges and successfully enter the Australian market through strategic cooperation with domestic authorities and Australian standards licensing bodies. Mr. Sam Jamsheedi, Chairperson of the Global Board of Directors of
Trademark Group and Chairperson of the Australia-Saudi Business Council and Forum, delivered a keynote speech entitled "Chinese Building Materials Opportunities and Challenges under the Middle East Infrastructure Dividend". In his speech, Mr. Sam Jamsheedi analyzed the huge opportunities brought by the rapid development of infrastructure building in the Middle East to the Chinese building materials industry. He pointed out that with the acceleration of economic transformation and urbanization in Middle Eastern countries, the demand for high-quality building materials is growing. At the same time, he also emphasized the challenges faced by Chinese building materials enterprises in the Middle East market, including adapting to local regulations, cultural nuance and fierce competition with international competitors. Mr. Jamsheedi suggested that Chinese enterprises seize this historic opportunity and achieve sustainable development by strengthening local cooperation, improving product quality and innovation capabilities. In his speech on "Innovation in Cross-border Trade Finance Strategies: Opportunities, Challenges and Profit Paths", Mr. Wang Kaige, Chairperson of
Digitrade Fintech Technology Company, discussed the financial challenges and opportunities in the context of global supply chain restructuring, analyzed the financial issues faced by Chinese suppliers such as cost, financing, payment and settlement, and proposed diversified profit improvement strategies. Mr. Wang Kaige pointed out that "the competition of cross-border procurement is essentially the competition of capital efficiency. Make good use of financial instruments, so that every penny can become a lever to leverage profits." And specifically put forward strategies such as building a resilient financial system, market diversification, and high-end products to enhance corporate profitability.
Mr. Kuang Yiming, executive vice president of Shenzhen Yuanhong Building Decoration Creative and Industrial Technology Research Institute, delivered the main speech "Science and technology empower, ecological synergy, and a new way for building materials in the Greater Bay Area to go overseas". President Kuang deeply analyzed the impact of the current international political and domestic economic situation on the construction industry, discussed the development status and challenges of Shenzhen's decoration industry, and discussed the problems existing in the related industry of building decoration and building materials. The focus included how to realize the transformation and upgrading of the industry and explore new development paths in the changing situation. In addition, Dean Kwong will also focus on how technology can empower ecological synergy, promote the smart manufacturing of building materials in the Greater Bay Area to the international market, and provide new ideas and solutions for the development of the industry.
III. Blockbuster Action: Building Overseas Infrastructure
This forum led to the landing of two strategic platforms: First, "Digitrade Fintech - Global Sourcing Center", which is committed to building an efficient and transparent international building materials procurement platform, integrating China's supply chain resources, optimizing procurement processes, and reducing transaction costs. Through digital tools and fintech services, the center will promote cross-border trade facilitation and improve the responsiveness and flexibility of the supply chain. The second is "Digitrade Fintech - Overseas Service Center", which aims to help Chinese enterprises better integrate into the international market, and at the same time promote the deep connection between overseas buyers and Chinese suppliers. Through overseas inspections, enterprises can break down information barriers, broaden their international horizons, and accurately grasp the pulse of overseas markets. The two platforms are committed to becoming a bridge and link between Sino-foreign trade exchanges, and further promote the prosperity of global trade.
"Australia's housing shortage and the Middle East's infrastructure ambitions are essentially urgent needs for efficient supply chains," said the chairperson of Digitrade Fintech. "Chinese building materials companies should not only do product exports, but also become localization problem solvers - help Australia reduce housing construction costs and speed up projects in the Middle East through flexible supply chains, fintech and standard adaptation. This is the core mission of this forum. "
