The customer is a well-known Australian supermarket supplier, primarily providing food and condiments to major retail chains such as Woolworths and Coles. With an annual procurement volume of approximately AUD 8 million, the client has long relied on intermediaries in Hong Kong and Singapore for procurement, resulting in significant brand premium costs. The current supply chain requires advance payment to upstream suppliers while facing extended payment terms of 3–4 months from downstream supermarkets, leading to substantial cash flow pressure. The client aims to establish direct connections with Chinese brand manufacturers to secure authorized and stable supply, while also addressing urgent working capital challenges.
